Posts Tagged ‘Susan Solovic’
Ready for the Windows XP Funeral?
If you have XP machines humming away in your small business, you need to know that as of April 8, Microsoft will no longer support XP. That means no security fixes, software patches or technical support.
Read More 5 Tips and 2 Warnings for Choosing Your Small Business Name
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!
Read More 3 Social Media Tips for Finding Your Star Employee
Being social media savvy may make your search easier and improve your results. It’s the “social” aspect of the social media that makes them a good tool for recruiting.
Read More Left to Their Own Devices? Small Business and the BYOD Question
Eventually almost every small business owner will need to issue a policy on using personal devices for business so here’s a primer on the main benefits and risks when employees are allowed to BYOD (bring your own device).
Read More Master Your Small Business Team
Who invented the light bulb? If you said Thomas Edison, you’d only be partly correct. Edison never took credit for solely inventing the light bulb. He acknowledged it took a team of diverse talent with a passion for excellence.
Read More The Time Has Come to Go Mobile or Go Home
The desktop computer is being left behind and in its place is a phalanx of mobile devices: laptops, smartphones and tablets. This shift in computing devices is changing the way we use the Internet.
Read More 10 Ways to Market Your Small Business on a Shoestring Budget
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.
Read More What to Do When Customers Don’t Pay
A few weeks ago, I received an email from a frantic new business owner. One of his clients—a very large company—had an outstanding invoice that was 90 days past due. Concerned and cash-strapped, he wanted to know what he should do.
Read More The Customer is Always Right? What to do When a Customer Abuses Your Employee
Business is more customer-centric than ever before and that’s a good thing. However, there are times when customers can become abusive.
Read More How Your Small Business Can Transform a Reluctant Buyer
You can’t always turn a reluctant customer into a buyer. Your product simply isn’t going to be right for everyone. But I think it’s more important to understand the bigger picture and take an “organic” approach to turning the corner and closing the sale with a reluctant buyer, and it all starts with your self image.
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