Posts Tagged ‘Sales Strategy’
4 Strategies To Align Your Sales Strategy With Your Business Goals
The sales department is liable for nurturing, generating, converting, and retaining leads, which helps ensure the success of an organization. However, there’s usually no specific emphasis on organizational leaders’ long-term goals, vision, and strategies. As a result, these teams don’t always align their initiatives with the other since they don’t fully understand the objectives of…
Read MoreAn Alternative to High Pressure Selling
We’ve all been subjected to high pressure selling tactics. We see various forms of these high pressure or manipulative tactics, whether it’s the high pressure sales person focused on pitching products, the sales person that keeps moving the focus back to them and what they want to achieve, incentives to “buy now,” whether they are offered…
Read MoreMake Buying Easier!
As sales people, we want to make it easy for our customers to buy. We have endless amounts of data sheets, cases studies, presentations, and information about our products. We seek to be super responsive to our customers’ informational needs, immediately burying them with information, conducting endless demos to respond to their questions. Marketing helps…
Read MoreA Losing Strategy: “Our Product is Better Than Theirs”
The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. Read more on sales enablement here. There was a lot wrong with…
Read MoreAnalyze Your Product Line
Product analysis is key to maximizing your party plan sales and part of the Cash Flow Show training program. Between talking about party bookings, getting the scoop out about your business opp, and of course showing the products (not to mention fundraisers, bridal events, etc.) it is easy to make your show entirely TOOOO long! Analyze Your…
Read MoreIf We Make It About Price, We Force the Customer to Make It About Price
