Posts Tagged ‘SaaS’
How to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in…
Read More3 Vital Multi-State Tax Facts for SaaS Companies
Last week, we discussed various multi-state tax issues software companies often overlook. This week we look at another industry that often misses sales and use tax ramifications on their sales: Software-as-a-Service (SaaS). Many think that because it’s not a tangible product or even clearly defined as a service (at least according to traditional definitions), these companies…
Read More10 Ways to Bring the SaaS on Social Media
SaaS is all about defining and refining experiences. It is by nature, one part the creation of strategic and valuable technology, and another part interaction with users and prospects. That being said, it’s simply a no-brainer for SaaS businesses to not only be in social media channels, but to have an engaging and active presence…
Read More