6 Important Tips for Creating a Great Native Video Ad

Using native video ads is one of the most effective ways to promote your brand, product, or service on social media platforms.  But the question is: how do you create a native video ad that works? To help with that, here are some useful tips that’ll help you create a great native video ad: 1.…

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How One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)

It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue. The game is changing… Your readers want the social experience for discovering…

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Are You Ready to Go Native?

One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the topic for last week’s column—retargeting—that it can legitimately make the claim “hot new thing.” But there are other times…

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