Posts Tagged ‘Mission’
How to Embrace Brand Citizenship for Purpose and Profit
Any-sized business can practice social good. Yet, “businesses have traditionally looked to customers and employees to advocate for their brands. Today, the equation has flipped. More and more, customers and employees demand that brands advocate on their behalf, for the things that matter most to them.” Anne Bahr Thompson, the author of Do Good: Embracing Brand Citizenship…
Read MoreMission, Vision, and Values
It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like?…
Read More7 Culture Elements Will Keep Your Business Learning
Many startups and entrepreneurs I advise still default to growing their business via the traditional top-down, order-taking culture. I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization—insisting that the people closest to the customer and the markets learn and…
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