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Home / Archives for Marty Zwilling

Marty Zwilling

10 Ways to Make Your Investor Pitch More Effective

Mar 4, 2015 By Marty Zwilling

The average length of a funding pitch to Angel investors is ten minutes. Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes.

Filed Under: Working with Investors Tagged With: Angel Investors, Investors, Marty Zwilling, Pitching

The Right Marketing for a New Business Costs Least

Feb 25, 2015 By Marty Zwilling

The case for zero paid media as the new marketing model was highlighted in a recent book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.

Filed Under: Marketing Your New Business Tagged With: Getting Started, Marketing, Marty Zwilling, Saving Money

How to Enjoy Your Business Dream as Well as the Work

Feb 17, 2015 By Marty Zwilling

In my experience, I have found that if entrepreneurs can sustain the inspiration, even the hard work becomes part of the fun and satisfaction, leading to success.

Filed Under: Innovation Tagged With: Developing an Idea, Innovation, Marty Zwilling

How Effective is Your Business Communication Skill?

Feb 10, 2015 By Marty Zwilling

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings.

Filed Under: Communication Tagged With: Collaboration, Communication, Marty Zwilling, Trust

10 Ways to Supercharge Your Entrepreneurial Strategy

Jan 29, 2015 By Marty Zwilling

Businesses always seem to take longer to succeed than an entrepreneur expects. Seth Godin once said that overnight success in startups takes about six years, and Seth is an optimist.

Filed Under: Strategic Planning Tagged With: Marty Zwilling, Planning, Strategy

Super Angels Are a Boon to Startups Needing Funding

Jan 21, 2015 By Marty Zwilling

Venture capitalists (VCs) have long been seen as the top of the pyramid for startup funding sources, but in fact angel investors now fund over 60 times as many companies, according the Center for Venture Research.

Filed Under: Funding a Startup Tagged With: Angel Investors, Investors, Marty Zwilling, Seeking Funding

10 Incentives for Entrepreneurs to Bootstrap Their Startup

Jan 13, 2015 By Marty Zwilling

I’ve always wondered who started the urban myth that the best way to start a company is to come up with a great idea, and then find some professional investors to give you a pot of money to build a company.

Filed Under: Funding a Startup Tagged With: Bootstrapping, Investors, Marty Zwilling, Seeking Funding, Startups

Focus on Profits is Not Enough for a Great Business

Jan 2, 2015 By Marty Zwilling

It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit.

Filed Under: Green Initiatives Tagged With: Green Business, Marty Zwilling, Philosophy, Profits, Purpose

Surround Yourself with People Smarter Than You

Dec 23, 2014 By Marty Zwilling

Helpers do what you say, while good help does what you need, without you saying anything. People who can help you the most are actually smarter than you, at least in their domain.

Filed Under: Best Practices Tagged With: Employees, Hiring, Listening, Marty Zwilling, Relationships, Team

10 Trust Secrets You Need to Practice in Business

Dec 10, 2014 By Marty Zwilling

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control.

Filed Under: People Skills Tagged With: Communication, Marty Zwilling, People Skills, Trust

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