The case for zero paid media as the new marketing model was highlighted in a recent book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.
Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings.
Venture capitalists (VCs) have long been seen as the top of the pyramid for startup funding sources, but in fact angel investors now fund over 60 times as many companies, according the Center for Venture Research.
I’ve always wondered who started the urban myth that the best way to start a company is to come up with a great idea, and then find some professional investors to give you a pot of money to build a company.
It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit.
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