Posts Tagged ‘Marketing’
How to Be More Effective as a Self-Employed Marketer
The global economy has entered a phase of uncertainty and one of the outcomes of this is that a lot of businesses are cutting down on their cash outflow. Advertising expenses have been significantly cut down across industries. Many businesses have cut down their staff count too and are renegotiating their retainers with agencies that…
Read MoreAvoid These Mistakes When Starting a Delivery Business
It’s an excellent time to start a delivery business, but those entrepreneurs who don’t have a solid game plan to rely upon will quickly discover that the market eagerly devours companies that don’t have a robust strategy to guide them. Staring a delivery business is no small feat, and while it’s an incredibly alluring opportunity…
Read MoreChange on the Horizon: How B2B Marketing Will Transform in 2020
Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s okay, though—change is an essential part of growing. In marketing, especially, new innovations represent an organic shift in societal trends and preferences. We update our tactics because people evolve, and our goal is to reach them. So,…
Read MoreThe Best Promotional Products of the Year: An Infographic
While many small business owners know that promotional products are a way to advertise their products or services, there’s often a question about which ones are right for them. Bags? Pens? Stationery? It’s completely understandable—there are so many options on the market that it can get overwhelming. The Power of Promotional Products But before diving…
Read MoreTools of the Trade
One of the best outcomes of the proliferation of the Internet into all of our worlds is the access that it affords us to information, each other, and tools that make our jobs easier. In our work for clients, we’ve found some tools that allow us to help clients react faster, smarter and produce more…
Read MoreWhat is Marketing Automation?
Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for your business. Marketing automation refers to software platforms and technologies designed to help businesses market/communicate more effectively on multiple channels…
Read MoreDigital Isn’t a Department
Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and other aspects of this quickly changing landscape. I get it. It’s a lot to wrap your arms around. It’s comforting…
Read MoreMetrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way…
Read More4 Ways Digital Technology Helps Small Businesses Maximize Bookings
Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to…
Read More14 Killer Advertising Tips for Startups
As a startup, you’re likely on a tight budget when it comes to advertising. Getting a business up and running is both an exciting and nerve-wracking time. You need to get the word out about who you are and what you have to offer, but the expenses seem almost mountainous at times. Fortunately, there are…
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