Posts Tagged ‘Marketing’
Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
Read More 5 Marketing Questions to Ask Before You Choose a Franchise
When you’re working to identify the ideal franchise business opportunity for your specific needs, your mind may be on costs and how you’ll prepare to become a franchisee. You may be thinking through the typical day of a franchisee in a particular industry, or…
Read More 5 Steps to Using Content Pillars for Content Efficiency II
Last time we introduced the idea of a content pillar—one large, beautiful piece of content that is your cornerstone asset. From this asset you create derivative works and promotions all built around the same concept. Steps 1 and 2 laid out how to decide on your content format and brainstorm your topic, steps 3-5 focus on the implementation.
Read More Outbound Marketing the Inbound Way
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
Read More 5 Fall Tax Tips for Small Business Owners
Happy fall! The weather is getting cooler, the leaves are changing, and football is in full swing. This is also the perfect time of year for small business owners to take some time out to devote to their entrepreneurial endeavors. Here are 5 fall tips for small business owners to help you get your business organized for the rest of the year and prepare for 2015, which is actually right around the corner:
Read More 5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
Read More Are You Tuned in to SMS Marketing?
Although the first text message was sent 22 years ago—before the mainstreaming of email and the Internet—nothing in the technological landslide that has occurred in the last two decades has come along to surpass the popularity and efficiency of short message service (SMS).
Read More The Inbound Marketer vs. the Outbound Marketer
To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads.
Read More How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Read More How to Plan Ahead for the Holiday Marketing Season
As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! At DigiShopGirl Media, we have developed a holiday toolkit to make this planning easier.
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