Posts Tagged ‘Keys to Business Success’
Always Keep Your Promises
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.
Read More Educate Your Customers
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Read More Encourage Independent Thinking
Encouraging independent thinking among your team members will generate new ideas and give everyone a stake in your business’s success. To make it happen, you must be willing to listen and engage with everyone, taking advantage of the different experiences and perspectives of your team members.
Read More Bad News Doesn’t Get Better with Age
Small business owners have to deal with reality. You cannot solve a problem by ignoring it. Bad news will not get better with age. An open culture means being open to honest feedback of any kind, whether positive or negative. Mistakes are ok, but you have to recognize them and move on.
Read More The Brand of You
Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.
Read More Marketing for Repeat Business
The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.
Read More Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
Read More To Succeed, You Must Be Willing to Fail
It’s not use to be afraid of failing. Everyone fails. The difference is how you respond to adversity and failure. Successful people get up, think about what happened, identify ways to get better, and use that knowledge to succeed the next time. Do you see failure as an obstacle, or an opportunity?
Read More Success Doesn’t Happen by Accident
Do you ever wonder how people at the top got to where they are? The answer is simple: hard work and fundamentals. It can be tempting to look for a shortcut to success, but the only route to lasting, sustainable success is through perseverance and a focus on getting the basics.
Read More The Art of Friendly Networking
When you’re networking, it’s important to get outside of your comfort zone and meet new people, and not just stay put with what you already know. And when you get out there, a friendly approach that focuses on building real relationships will be more effective than just looking to get something.
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