Posts Tagged ‘Franchise’
What Advertising Structure Makes Sense for Your Franchise?
There are many aspects of franchising that factor into the overall success. Creating the FDD, recruiting franchisees, and developing proprietary products typically take the spotlight. One that doesn’t receive a lot of attention is building out an effective advertising structure. Despite its underwhelming attention, outlining advertising requirements plays heavily into gaining exposure for the franchise…
Read More6 Qualities to Look for When Staffing Your Franchise
Finding the kinds of employees who will work hard for your franchise and stick with you long-term can be a challenge, especially if you’re in a high-turnover industry like food and beverage. And while sometimes you need to hire someone stat, it’s worth taking your time in the hiring process to ensure that anyone you consider meets…
Read MoreMust Have Components for Your Franchise Lease Contract
With franchises that require a brick and mortar location, it’s essential to ensure that the lease works in favor of the franchisee. Over my years practicing real estate law, I’ve seen many leases that leave operators exposed to being forced to move, having the lease terminated, or unable to sell their franchisee unit when looking…
Read MoreKeep Up Your Franchise with Exciting New Technology
My first job back in high school was as a “sandwich artist” at a local Quiznos franchise. Like most enterprises back in the ‘00s, we felt more like we were operating out of the ‘90s. The cash register was a clunky thing with all of the old bells and whistles. It even made that cha-ching…
Read MoreThe Importance of Company Culture in Your Franchise
What kind of business do you want to run? One where employees clock in and out and fill the hours in between with minimal effort? Or a space that your staff considers their second home, where customers always marvel at how much fun everyone is having? Defining company culture puts the power of shaping your company…
Read MoreWhat to Pay Attention to in the Franchise Disclosure Document
When buying a franchise, the franchise disclosure document is one of the most important elements of the process, so it’s important to know what to expect and what to look for. What It Is The Federal Trade Commission requires all franchisors to provide this document and include 23 specific elements about the franchise, its officers, and franchisees. It’s this document that…
Read MoreHow to Know Which Local Events to Sponsor with a Franchise
When you open your franchise, and possibly even before your doors are open, you will undoubtedly be approached by organizations in your community about sponsorships. School clubs need someone to sponsor their programs. The local rotary club might ask you to sponsor a golf tournament. Non-profits in the area might request money to help their…
Read MorePrevent These Common Franchise Challenges
Small business owners have come to understand the importance of having a strong online presence. A well-designed website and top positioning on search engines are particularly essential to this effort. But, small franchise businesses have some extra challenges stemming from the specific standards and rules set by the franchisor in order to create a consistent…
Read More3 Franchise Ideas for Creative Minded People
Many times, the people who choose to enter the world of franchising are creative. These are the people who embrace the path to entrepreneurship. Does that sound like you? Not every franchise is built to let creative minds come to life. Some are better suited for the franchise owners who want more guidance and support…
Read More5 Ways to Get Other People to Market Your Franchise
When you first open your doors, how will you let your community know you’re in the neighborhood? How will you market your franchise? Most marketing plans, in the beginning, consist of sending out flyers, putting out sandwich board signs or advertising in local publications. Although these are good, they’re all costly. One of the lesser…
Read More