What Franchise Trade Shows Are Worth Attending?

If you’re considering buying a franchise, attending trade shows in franchising is an excellent way to help you determine if franchising is right for you, as well as introduce you to several potential brands to invest in. Franchise trade shows are held throughout the year, all over the world. Here are a few we think…

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Registering & Filing: Choosing Which States to File In

The temptation to go national out of the gate when launching a new franchise will be strong. If you haven’t filed in a registration or filing state, you are not allowed to talk to interested parties in that state. Even for a small operation, the possibility of turning away prospects in a neighboring state will…

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Does Your Franchise Need a Press Release?

When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches? Public relations, the flip side to the marketing coin, is one tactic that could help you increase the number of…

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3 Options Beyond the Standard Franchise

Did you realize that there are other options for you as a franchise owner beyond owning a single franchise? This post will explore area development, master franchises, and multi-unit ownership to present you with additional considerations for your business endeavors. Area Developers: Big Potential in Your Geographic Area Rather than signing a franchise agreement for a single…

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The Best Franchises to Launch for 2016

Can’t decide what franchise to launch, simply because there are so many options out there? Here’s a list of the best franchises right now. They’ve proven to franchisees to be valuable investments, easy to work with, and highly profitable. #1. Expedia CruiseShip Centers If the idea of helping people plan exciting vacations thrills you, consider…

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SEO and SEM for Franchise Owners

While some of your franchise’s marketing will be dictated and provided by your franchisor, it’s a good idea to still educate yourself on aspects of digital marketing so that you can make sure that your location is found online. Two important facets of digital marketing are search engine optimization (SEO) and search engine marketing (SEM).…

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How Much Marketing Do You Need to Do for Your Franchise?

Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on your shoulders. What Franchisors Do Most franchisors have what’s called a mandatory marketing program. Part of the franchise fees you pay,…

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Tips for Writing Your Franchise Business Plan

While your franchisor will provide some guidance with regards to your new franchise, it’s up to you as the business owner to develop a comprehensive business plan. If you’ve never written one before, let this post be your guide. The Purpose of Your Franchise Business Plan A business plan, whether for a franchise or any…

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