Leveraging Big Data for Smarter Payment Solutions

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Big data is rapidly transforming the payments landscape. Data analytics is empowering fintechs and merchants with real-time insights that can drive smarter decisions, reduce risk, and improve profitability. As payments are becoming faster, leveraging big data is no longer optional—it’s a necessity to stay ahead of the competition. What Big Data Can Tell You About…

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How Insurers Use Social Media Data to Transform Underwriting

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The consumer and the B2B insurance industry is in the middle of a data revolution. With the rise of social media and advanced analytics, insurers are leveraging new sources of information to make faster, more accurate underwriting decisions and develop products that better align with customer behavior. Traditionally, underwriting has relied on static, historical data—medical…

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Strategic Tech: Optimizing Business Processes With Advanced Technology

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To remain competitive, companies must continuously optimize their workflows by removing obstacles, cutting costs, and boosting productivity. Strategic technology plays a pivotal role in this process, offering tools and solutions that simplify operations and enhance efficiency. Therefore, optimizing business processes is an essential tool for success. Here’s how: Harnessing the Power of Automation Robotic process…

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Leveraging Data Analytics for Effective Small Business Marketing

Data analytics has become a game-changer for small business marketing, with 67% of small businesses embracing analytics initiatives since 2020. By leveraging data analytics insights, these businesses are experiencing significant benefits, including a 15% increase in sales compared to those not utilizing analytics, and the potential for up to 85% growth in sales when effectively…

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How To Select the Right Data Monitoring System

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Data monitoring is a systematic approach businesses use to track and manage the data flowing through their systems. It involves the continuous observation of data sources, incoming and outgoing data streams, and organizational databases. This process enables businesses to detect any anomalies or deviations in real-time, thus helping to identify potential issues or threats promptly.…

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7 Reasons Your Small Business Is Losing Leads

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Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we explore the common reasons for lead loss in small businesses and proffer actionable methods to curtail this challenge. Inconsistent Branding…

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Why Data Analytics Is Critical For Small Businesses

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Businesses, irrespective of size, create massive amounts of data. While research has highlighted the role of big data in business, how you assess your data is crucial for achieving success. You can improve efficiency and productivity by embracing data analytics. Although this requires more resources, its benefits are worth the effort. Unsurprisingly, studies predict data…

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What Are Data Brokers and How Can They Benefit Your Company?

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These days, companies have access to more data than ever. This is mainly due to the internet: experts project that by 2025, internet users will transmit 463 exabytes of data every day. The growing amount of data on the internet can be of immense value to companies. However, the more data there is, the more…

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How to Become a Data-Driven Business

Is your business using all the data your analytics tell you about?  Chances are it isn’t; only 24% of executives have succeeded in creating a data driven organization.  Those who have not yet managed it face a variety of obstacles.  They could struggle with low executive buy-in, poor data quality, or difficulty understanding what the…

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