Are You Making These 3 Embarrassing Copywriting Mistakes?

You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized.
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Setting Bold List-Building Goals (and 3 Lessons Learned Along the Way)

There are different types of motivators that work for different people. For some, just an inner knowing that they want to achieve something is necessary for them to take action and make it happen. For others, no matter how good their intentions are, if they aren’t being held accountable by an outside force, they’ll continue to avoid doing it.
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Is Your Business Too Professional? Part 2

Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
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