Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
Armed and Dangerous: 7 Common Marketing Myths
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
Are You In It Alone?
I left my day job and opened up shop as an entrepreneur 21 years ago. And, though I didn’t know it then, that was the day my father stopped understanding me.
7 Lessons Learned from a Failed Business Partnership
Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
Project ABC: How I Created a Profitable Offer
Have you ever launched a new service or offer only to be met with crickets? It’s discouraging to put your heart into something only to have it flop.
4 Types of Video Marketing That Will Increase Your Site Conversions
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
The Karate Kid Guide to Creating Compelling Business Case Studies
I’m a child of the 80’s,which mean’s I’m a fan of soft rock, arcade games and cheesy action movies. And there’s none cheesier than The Karate Kid. Now imagine for a moment that, instead of a classic teen action flick, The Karate Kid was in fact a video case study for Mr. Miyagi’s school of karate.
How to Choose Between Online and Offline Marketing Techniques for Your Business
Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.
How to Turn Down Clients Without Alienating Them
If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for—and accept—every client walking in the door.
What is a DDos Attack, and How Can I Protect My Business?
Are you aware of the latest threat to your online business? It goes by the innocuous sounding name of DDoS. As yet, nobody has figured out how to protect society from this new evil. Like car theft, it doesn’t affect you every day, but when it does, it causes dramatic (and traumatic) disruption and loss.