Posts Tagged ‘Customer Loyalty’
Mobile Apps: How They Can Help You Grow to the Next Level
When small businesses harness the power of mobile marketing, they expand their reach, attract new customers and increase customer loyalty. Additionally, mobile outreach helps the business to learn more about their audience.
Read More Letting Staff Make Decisions in Customer Service Issues
A critical piece of every business’s customer service strategy is how you plan to handle customer concerns. When properly dealt with, complaints are an opportunity to transform angry or upset customers into extremely loyal ones.
Read More The Customer Satisfaction Conundrum
The bottom line is the customer satisfaction is not as simple as it used to be. No longer are customers uniquely loyal to only one brand. Certainly, it is important to maintain customer satisfaction, but the satisfaction scores by themselves are not sufficient to ensure sustainability and growth.
Read More How Easy Do You Make it for People to Complain?
I visited a local Walgreens yesterday morning and witnessed two very different customer service experiences. One was excellent, and unfortunately, one was crummy.
Read More Customer Zombies
A recent study from Colloquy found that more than 50% of customers who initiate a loyalty program failed to return. Customers become zombies when they lose interest in the company, product or service.
Read More eCommerce Success: Is It Luck or Something Else?
I love when you have something wonderful happen! I just don’t want it to be because of luck! You work too hard in your business to rely on chance.
Read More Why It’s Important to Make People Love Your Brand
People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.
Read More 5 Signs You Should Fire Your Biggest Client
Bagging the elephant is what many companies shoot for. Although these can be very profitable and present great growth opportunities, you must be careful not to put your business in a compromising and stressful situation.
Read More Operationalizing a Customer Service Culture
Building the ideal corporate culture doesn’t happen by chance. If you are a leader of a company or organization and you want to instill a customer service culture, how do you make it happen?
Read More When is a Reward NOT a Reward?
Converting a reward program to a marketing program is a violation of your customers’ trust. Losing their trust is one of the quickest ways to drive your customers to your competitors.
Read More