Posts Tagged ‘Customer Loyalty’
Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
Read More Surprise: Men and Women are Different
Loyalty programs that include both men and women must consider the way that men and women view loyalty. Even though many companies see the marketplace from a unisex perspective, genetics and chemistry demonstrate that differences do exist between sexes.
Read More Is Customer Loyalty the Same as Retention?
Loyalty looks at building a relationship between a business and its customers. On the other hand, retention is about customer preservation.
Read More How Good Are Your First Brand Impressions?
Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people—it’s true for businesses and nonprofit organizations, too.
Read More Mobile Apps: How They Can Help You Grow to the Next Level
When small businesses harness the power of mobile marketing, they expand their reach, attract new customers and increase customer loyalty. Additionally, mobile outreach helps the business to learn more about their audience.
Read More Letting Staff Make Decisions in Customer Service Issues
A critical piece of every business’s customer service strategy is how you plan to handle customer concerns. When properly dealt with, complaints are an opportunity to transform angry or upset customers into extremely loyal ones.
Read More The Customer Satisfaction Conundrum
The bottom line is the customer satisfaction is not as simple as it used to be. No longer are customers uniquely loyal to only one brand. Certainly, it is important to maintain customer satisfaction, but the satisfaction scores by themselves are not sufficient to ensure sustainability and growth.
Read More How Easy Do You Make it for People to Complain?
I visited a local Walgreens yesterday morning and witnessed two very different customer service experiences. One was excellent, and unfortunately, one was crummy.
Read More Customer Zombies
A recent study from Colloquy found that more than 50% of customers who initiate a loyalty program failed to return. Customers become zombies when they lose interest in the company, product or service.
Read More eCommerce Success: Is It Luck or Something Else?
I love when you have something wonderful happen! I just don’t want it to be because of luck! You work too hard in your business to rely on chance.
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