Posts Tagged ‘Customer Acquisition’
Applying Political Terms to Marketing Segmentation
There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.
Read More Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
Read More Focus on Your Top Priorities
It seems like there’s never enough time in the day to do all the things you want to do. In fact, sometimes it seems like there’s not even enough time to do all the things you need to do! Entrepreneurs must prioritize their most important tasks to create a strong foundation for the business.
Read More What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Read More Building a Brand through Partners
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
Read More Effective Market Segmentation
A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.
Read More Comfortable Sales Environment
To get someone to buy, they must be comfortable with their decision. If someone answers your presentation with an objection, do you know how to turn that objection into a reason to buy? Many times, that can be the exact reason somebody needs in order to make a positive decision.
Read More Loss Leaders
Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.
Read More