Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but […]
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5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider […]
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider […]
3 Best Practices for Delivering Excellent Customer Service
Customer service is critical for your business’s success. In fact, American consumers will spend 17% more to do business with a company they feel gives exceptional customer service. Additionally, incredible service can lead to more customers while a poor experience can have a huge negative impact on your business. On average, customers who are happy […]
5 Ways to Market Your Small Business Better in 2019
Did you know that two-thirds of SMB owners and leaders—a full 66 percent—are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT? When stretched too thin, even the most seasoned business professionals find that some, if not all, of […]
