The Top 10 Marketing Trends 

Two professionals collaborate over marketing materials and digital devices on a cluttered table.

In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. As we move into 2024, several key trends are emerging, reshaping how small businesses connect with their audiences. Here are the top 10 trends to watch: 1. Personalization at Scale  With the rise of AI and machine learning, businesses can now offer…

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4 Ways to Give Amazing Customer Service with Reduced Staff

Has your business been affected by COVID-19? Keeping operations running during a pandemic is uncharted territory, and businesses everywhere are doing their best to stay afloat. The reality of financially surviving this time includes a high chance you’ll need to cut back on costs, if only temporarily. Labor is typically one of the largest business…

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Top 7 Areas Where Chatbots Complement Live Chat

Customer relationship is the focal point of a successful business. Whether you are a small business or an enterprise, delivering great customer service is the lifeline of your business. Hence it becomes vital to implement the latest technologies to enhance your business communication with your customers. So, how do you respond to your customer needs…

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3 Ways to Engage Customers After the Sale

Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones they have. This strategy is unsustainable for companies in the long-term. An influx of new customers is always great, but…

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5 Digital Marketing Trends Dominating Now

It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider…

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5 Digital Marketing Trends Dominating Now

It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider…

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3 Best Practices for Delivering Excellent Customer Service

Customer service is critical for your business’s success. In fact, American consumers will spend 17% more to do business with a company they feel gives exceptional customer service. Additionally, incredible service can lead to more customers while a poor experience can have a huge negative impact on your business. On average, customers who are happy…

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5 Ways to Market Your Small Business Better

Did you know that two-thirds of SMB owners and leaders—a full 66 percent—are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT? When stretched too thin, even the most seasoned business professionals find that some, if not all, of…

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