Five Ways to Optimize ROI on Ad Spend (ROAS) for Your Business

A bus stop advertisement space with an empty white board, meant for marketing content, on a city street.

The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online competition tenfold. With more players battling for digital ad space in the bustling marketplace, digital…

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Trying to Figure Out the Customer Budget

“Do they have budget?” is a fundamental qualifying question for every seller. We have all sorts of tricks/techniques for determining the customer budget. There’s the old standby, “What were you planning to spend?” Alternatively, the direct approach, “How much have you budgeted for this project?” Or if we are selling XaaS, “As you know our…

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5 Ways to Stop Wasting Your Marketing Budget

As a small business owner, you know the importance of marketing to attract new customers and grow your business. But, it’s easy to get carried away and overspend on marketing activities that may not be delivering a return on investment.  Pexels – CCO Licence 5 Ways to Optimize Your Marketing Budget The good news is,…

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How to Create & Analyze a Small Business Budget

So, your sales are rising, you paid off an SBA loan, and you just hired your first employee. Everything’s going swimmingly with your small business. Or so it seems anyway. How can you tell for sure? One way to gauge your success is to craft a budget that acts both as guardrails and yardsticks for your…

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How to Design Your Own Top-Notch SMB Website on a Budget

You know you need to be online, and you’ve probably tried your own hand at social media marketing. If you’ve had any success, you’re now considering whether to hire a web developer or pocket the money and design your small business website yourself. Well, if you’re leaning toward the latter, this is what you need…

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