Posts Tagged ‘Branding’
What Wedding Photography Can Teach You About Business Agility
All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive, quickly depreciating equipment are among the many challenges that might sound familiar. And I’m a firm believer that the lessons…
Read MoreSmall Business YouTube Strategies
In 2016, it’s important for brands to leverage social media channels to effectively drive organic traffic to their website or to generate brand awareness. As the popularity of online video services continues to increase, low-cost opportunities for brands to capture the attention of a global user-base begins to emerge. With over 1 billion users, YouTube…
Read MoreAre You Delivering Your Desired Brand Experiences?
One of the key indicators of branding success is how customers experience your brand. If their brand experiences don’t match your brand promises, the disconnect can truly hurt the brand and the organization’s ability to reach its strategic objectives. A 2016 study by the Chartered Institute of Marketing in the UK gives us insight into the relationship between senior leaders and…
Read MoreEssential Tips to Create a Successful Business Raffle
Raffle fundraisers can be very successful and relatively easy campaigns for businesses. Great for boosting publicity, attracting a bigger customer base and raising funds for a good cause, raffles are cost-effective way to make a big difference. Interested consumers and potential clients are immediately attracted to a business through a successful and well-promoted raffle, and…
Read MoreContent is Still King in Building Your Business
Providing relevant, valuable content is one of the most effective ways to attract new clients and develop a loyal customer base. When you use content to brand your business, you have access to unlimited exposure via social media networks and online channels. Consistently adding to this bank of information over a period of time is…
Read MoreWhy Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one that your audience will want to share with their friends and which binds them to your content. Of course, creating…
Read More4 Win-Win Formulas to Successful Office Branding
We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components, including logos, slogans, color schemes, fonts and imagery, make up a brand identity, but the emphasis is usually placed on influencing the way consumers feel about a business and its products…
Read More5 Major Changes Coming to Facebook and What They Mean for Your Business
Facebook recently announced that they would be launching a couple of awesome new features for business people. 1. Video For starters, Facebook will be more engaged with video. This means that you can use the new platform to create awesome, instant visual content for your business accounts. Of course, you will need to learn how…
Read More5 Reasons Why Social Media is Your Most Powerful Marketing Tool
The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as great ways to interact with friends and colleagues online. Now, they’re leading the way as a vital marketing method for…
Read MoreWhy Should You Re-brand?
Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective a re-brand is not something as simple as changing the logo and visual support materials, but a change in the culture. A practical reason to re-brand is that your brand is…
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