For any small business, ranking well in Google is key in order to drive relevant traffic to your website. Imagine then, if Google punishes your business site by issuing a manual penalty which results in a significant drop in your ranking in the search engine’s listings.
Conversion Rate Optimization (CRO) is an essential task to drive the numbers of visitors to a site and transform them into a valuable customer for your business. There are many facets involved in CRO, from user experience to data analysis.
To ensure your website is ranking well (and continues to do so), it is important to stay on top of the ever-changing rules and regulations of SEO. Google has two of the most effective tools used in the industry, which are vital to ensure your site is performing at its best.
Among the many SEO tools available to help keep your website active and highly ranked, here is an overview of some of the easiest and most effective to use.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.