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These 5 Things Make Small Businesses Successful

By: Andrew Deen


Great Company Culture Essential to Success

From those who have owned small businesses for years to those intent on starting a business from home, having a clear understanding of the best small business practices can make it easier to find success.

Having some guidance around the process of thriving as a small business owner can make it easier and more attainable to reach your business-related goals.

Here are some of the key aspects that make small businesses successful.

Detailed Plans and Strategies

When inspiration strikes, it can be tempting for one to rush into a new small business without doing adequate research and planning. While high levels of enthusiasm and motivation can contribute to a small business owner’s success, excitement alone won’t be able to make up for a lack of a plan and strategy.

Small businesses that find success typically have a detailed strategy and business plan that they refer to for guidance. These plans help small business owners make prudent decisions and avoid many pitfalls that can come from a lack of preparedness. Fortunately, anyone is capable of crafting a good business strategy and business plan.

By putting time into planning the trajectory of their business, small business owners have a greater chance of their company finding success.

Strong Leadership

Whether a small business is comprised of a singular individual or a small team, a strong leader is vital to a small business’s success. If the leader of the company doesn’t have a clear vision of what they’re striving for, along with the ability to express it to others, finding success will feel like a constant uphill battle. This is why having a leader who showcases top management skills puts small businesses in a better position to thrive and reach their goals.

Leaders help businesses decide which significant decisions to make while also helping them work their way through challenges and obstacles. If a small business lacks clear and effective leadership, it is more than likely that finding success will be impossible.

As such, those intent on running a successful small business should strive to become strong leaders or onboard others to step into leadership positions.

Listening to Customers

Gaining a strong and loyal customer base is essential for almost any small business. Without the support of customers, reaching business and financial goals will be extremely difficult.

Accordingly, listening to customers and implementing changes based on customer needs and desires is an essential aspect when it comes to finding success as a small business.

While it can be difficult as a business owner to heed suggestions from customers that don’t reflect one’s own opinions, failing to listen intently to customer feedback could have disastrous results. One way to increase the amount of feedback that one gains from customers is by incentivizing them to provide feedback.

This can be done by offering a discount for filling out a survey or having a rating option whenever someone purchases a product. However one chooses to go about it, what’s important is that one listens intently to what customers are saying and strives to provide them with what they want.

Always Being Aware of the Numbers

For many, small businesses are started as a means of following a passion. Unfortunately, this can sometimes cause small business owners to be more concerned with the ethos of their company than the financials. While being mindful of all aspects of one’s small business is important, it will likely be in vain if one fails to pay attention to the financial intricacies of being a business owner.

Just because a small business owner isn’t good at accounting doesn’t mean that they are doomed to fail. This just means that one must enlist the help of an accountant or accounting service to stay on top of all business-related financials.

By being clear about the financial situation of one’s small business and acting accordingly, small business owners can exponentially increase their chances of thriving and finding success.

Providing Great Products or Services

One of the most important aspects of a successful small business — if not the most important one — is providing customers with great products or services. One can have the most comprehensive marketing campaign in the world but still fail as a business owner if their small business doesn’t provide customers with products or services that they’re willing to pay for.

Given the important nature of providing customers with things that they desire, it can help to do extensive market research before rolling out a product or service. Doing research could potentially save small business owners a large amount of money if they discover that their assumptions about demand were incorrect. Accordingly, any small business that intends to find success must ensure that they are offering great products or services that consumers actually want.

Success Is Attainable for Any Small Business

While being a small business owner can be difficult at times, finding success as a small business owner is attainable for anyone who follows some key steps. By crafting detailed plans and strategies, having strong leadership, listening to customers, paying attention to financials, and providing great products or services, any small business has the chance to thrive.

So, no matter how big one’s aspirations are, starting a small business can help one reach their goals and find business success.

Published: November 9, 2022

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Andrew Deen

Andrew Deen has been a consultant for startups in almost every industry from retail to medical devices and everything in between. He implements lean methodology and is currently writing a book about scaling up business. Twitter @AndrewDeen14.

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