• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Feb 2, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Sales and Marketing / 3 Offline Ways You Can Promote Your Small Business
3 Offline Ways You Can Promote Your Small Business

3 Offline Ways You Can Promote Your Small Business

1000 Views

May 2, 2022 By SmallBizClub

Ask most small business owners, and they’ll tell you they run a website to promote their service or product and ultimately gain customers. In fact, according to survey data, 72% of small to medium sized businesses (SMB) have an online presence.  While having a website is definitely a necessity rather than a luxury these days in the competitive realm of doing business, it’s not the end-all-be-all to promote your small business.

Why You Should Consider Offline Marketing

It’s a no-brainer that getting the word out about your business is crucial to gaining brand awareness, attaining customers and landing sales.  Your business website can certainly be a powerful resource in your marketing toolbox.  However, if you’re not doing offline marketing to promote your SMB, you’re missing out on capturing the attention of a lot of potential customers.

When you draft up your marketing strategy, it’s important to know that the more promotional strategies you have in play, the more opportunities your customers have to find you.  That said, here are a few offline ways you can promote your small business.

Start an Old-School Outreach Campaign

In this current age of emails and video chats, old-fashioned communication is quickly becoming a lost art.  Research released by the University of Texas revealed that people tend to be more engaged and attentive during voice-based communication such as a phone call over text-based emails.   Therefore, you may want to opt for a jingle on the phone to promote your SMB over relying solely on emails or texts.

Additionally, you might want to consider writing correspondence and snail-mailing it to your customers. This could be as simple as mailing a “thank you” to customers for purchasing your product in order to inspire repeat business.  Studies show that handwritten notes are an effective form of marketing because it leaves a lasting impression upon the recipient. 

It’s important to note the difference between handwritten marketing and direct mail tactics.  One is much more personable, and augers a sense of trust in your customers. Alternatively, direct mail might be more likely to wind up in your customer’s trash bin without them giving your business a second thought.

Use Attention-Snagging Signage

Biz reps wearing sandwich boards while walking up and down Main Street had its place in the marketing world in the old days. However we’re talking about signage with a little more sophistication. For instance, let your driving do your marketing work for you with a custom vehicle wrap. 

Simply design your logo and slogan (or have it designed for you) with your contact information and have it digitally mastered in the form of a vinyl wrap that adheres to your car or van.  This converts your everyday commute into an eye-catching promotional statement on wheels.  Once you learn more about vehicle wraps, you’ll understand this marketing tactic can turn a lot of heads and garner a significant amount of awareness for your product or service.

You may also want to consider leasing a billboard or other roadside signage to promote your business. According to a study conducted by Arbitron National In-Car Study revealed in Forbes Magazine, 71% of people still pay attention to billboards.  Furthermore, over 70% of people reported they shopped for products or services seen on a billboard during their commute or after they reached their destination. 

Also, factor in the advances in dashboard technology such as voice activated assistance.  This convenient shopping while driving trend could compel your customers to order your products or services via voice command while in their car after seeing your signage.

Utilize the Power of Local

Some of the most effective promotional tactics are grass root, bootstrap strategies.  Getting back to basics by connecting with your local community can be an incredible boon to your small business.  Think about getting your business and employees involved with local events and charities.

You can even host a charity yourself while featuring plenty of advertising for your SMB.  Volunteer for community cleanups and promote your business while giving back to the neighborhood.  You get the idea. Getting involved locally can be incredibly powerful for getting people to trust, acknowledge and ultimately purchase from your small business.

The Benefits of Offline Marketing

We live in a digital age, and there is no arguing that online marketing is an impressively effective way to gain customers.  However, relying solely on the power of the internet equates to losing out on other opportunities to connect with customers. 

That’s where the power of offline marketing kicks in.  It can be a successful way to instill trust in customers which can make them more open to purchasing from you. When done properly and thoughtfully, offline marketing has a way of leaving a lasting impression on your customer.  

Filed Under: Sales and Marketing Tagged With: Marketing

SmallBizClub

SmallBizClub

SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. That means guides to the complex worlds of financing and technology. It means business owners sharing their personal stories—both successes and failures— through articles, video, and most important, answers to your small business questions. Follow us on Facebook, Twitter, and LinkedIn

Related Posts

  • is-there-such-a-thing-as-too-much-communication-Marketing Your Products and Services: Conveying the Message
  • Business Management: 3 Optimal Marketing Methods
  • WSJ Author Barry Gabster on Making a Million-Dollar Identity

Primary Sidebar

Random

10-entrepreneur-milestones-that-make-funding-easy

How Funding Data Can Improve Investor Outcomes

Feb 2, 2023 By SmallBizClub

two-key-digital-innovations-for-small-business

What Can You Do to Give Your Business a Boost?

Feb 2, 2023 By Charlotte Sylvester

5 Tips for Self-Financing Your Startup

Feb 1, 2023 By Lending Tree

Best Places to Buy Property in Portugal: Quick Overview

Feb 1, 2023 By SmallBizClub

4-services-you-need-when-moving-into-a-new-office

Key Factors in Choosing a Real Estate Agent to Sell Your Property

Jan 31, 2023 By SmallBizClub

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy