The novel coronavirus has become an unprecedented event in the modern world. With many countries all over the world on lockdown for an indefinite amount of time, business owners all over are figuring out the best ways to keep active during this unstable time.
In order to survive going forward, businesses in many different markets will have to adapt in big ways. They’ll have to find new ways to find, engage with and sell to their customers. While content marketing already plays an integral role for businesses in countless different markets. That will only become more so as the weeks and months continue and as the world seeks to find a way to get back to normal everyday living.
In the meantime, here are six easy content marketing tips for all you work from home business owners out there.
Create your very own coronavirus content hub
Just like always, creating new and exciting content is one of the very best ways to encourage new people to visit your site. One fantastic thing to do is to create a lot of new content regarding coronavirus and your business and industry. Here is an example to read more.
In fact, it is a good idea to create a dedicated landing page on your website to act as a content hub for coronavirus-related posts. How much content that you put out during this time will of course be dictated by the nature of your business. The key here is to put it all in one place so that it is easy for your visitors to learn how the current lockdowns are impacting your business.
Take advantage of your email
Email is going to be a major part of your company’s marketing and outreach efforts during the coronavirus pandemic.
Be sure to let your subscribers know what your company is doing amidst the pandemic and any changes that they should expect when it comes to services, products, shipments and more.
Make sure to find logical connections to trending topics
On top of content that relates specifically to the coronavirus, think about other topics and stories that are trending right now and if you can take advantage of their popularity to create some content of your own.
The best brands that can create content to meet spikes in demand are far more likely to take advantage of the excellent opportunities to connect with new audiences and build strong and long-lasting relationships.
With that being said, you need to use good judgement when it comes to creating content around new trending articles. There are always two important questions that you should ask yourself before diving in on creating a new bit of content on a trending topic.
- The first question is: Do we have the credibility or authority to contribute on this topic? Make sure that there is a logical tie to your company and brand and that the information you are offering is useful.
- The second question is: Is it appropriate to write about this?
Offer value now to enjoy major sales later.
One of the major factors that a lot of people and businesses are worried about right now is money. You may have to scale back your attempts to make sales as people are feeling the effects of the very real economic downturn.
In that case, content marketing is going to help you build valuable relationships now that you will be able to convert into valuable sales once the pandemic is controlled and confidence and demand returns to normal.
One way that a lot of companies are managing to build trust during this time of economic instability is to offer discounted prices or even free services. For example, if your company offers monthly subscriptions to an online service, consider waiving fees for a month or offering an extended free trial. While your company will take a slight hit from the lack of revenue coming in, you will likely get major commitment from people who are already your customers and also gain quite a lot of new customers in the form of people trying a free trial.
Keep in mind, that confidence returning, and the economy rebounding is not contingent on a cure for coronavirus being discovered. We are still very much in the early shock periods of this pandemic, once that shock begins to wear off, businesses – and people – will start to buy again.
Invest in 10x content right now
One of the biggest benefits of working remotely is that you likely have quite a bit more time on your hand right now than you otherwise would if you were still spending every day in the office.
One of the best ways to take advantage of this time is to start creating the deep-dive content that you have always wanted to work on but simply have not had the time.
Beyond that, a benefit of creating 10x content right now is that your audience is much more likely to actually have the time to read it right now.
With that being said, 10x content also has a very long shelf life, so don’t worry about creating this great work and sitting on it for a while to post it at a later date.
Experiment with new ways to replace in-person events
Even before the government-mandated lockdowns started to occur, some companies were already turning to cancelling private events to try to keep their employees and customers safe.
In a lot of instances, these public events have now turned to live streaming and webinars. While you may think that losing in-person events will have a major and negative impact on your company, webinars and live streaming events actually offer quite a few advantages from a content marketing standpoint.
The important thing for you to do is figure out how to make the format your own as many brands are turning to it at the exact same time. Finding something that is unique and fun and also works well with your overall brand and image.