Are you effectively managing your fitness studio? Since a fitness studio centers on customer service, it’s important to maintain a hands-on approach. You not only want customers coming back, but you want them to tell their friends about your gym so they give you good reviews online. So how can you more effectively manage your fitness club? Here is some advice:
- Friendly front desk: You must train your front desk staff to be as friendly and accommodating as possible. Each patron that walks in should be treated with respect. Every scenario should be taken into account during staff training such as angry clients, computer problems, potential customers inquiring about the gym, etc.
- Emails: Does your gym send out weekly or monthly email blasts? Email marketing campaigns are paramount to developing new business opportunities and for renewing your current accounts. Many fitness clubs hire consultants to tackle their marketing strategy.
- Work on your social media: Facebook and Twitter work particularly well with fitness clubs because you can advertise special deals and promote certain trainers and classes. If you have a special trainer or instructor you think will help reel in more business, consider profiling them on your Facebook profile. If you have a class you think is popular such as Zumba, make sure you let your followers know about it.
- Monitor your reviews: Customers are going to review your fitness club online on websites such as Yelp! and Google Places. Keep in mind that it’s unrealistic to expect that every review will be positive. However, use these negative reviews to improve your fitness club.
Customer service is an essential component to running a fitness club. If you are looking to expand your fitness club to cater to more customers coming through, AmeriMerchant can offer you an unsecured small business loan for your fitness club.
To find out how much money you qualify for, call us today at 1-800-267-3790.
This article was originally published by AmeriMerchant
Published: March 11, 2014