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5 Ways to Retain Your Best Employees

By: Jeremy Bowler


Keys to Employee Loyalty and Retention

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Excellent employees are your business’s best asset. They bring their passion, creativity and innovation to the table, which helps you to better compete as a company. That’s why it’s so important that you do all you can to retain them, and below you will find a few tips to help you with that.

Pay great salaries

Obviously, if you are a small business, there are limits to how much money you can offer your employees, but if you are able to do so, offering a salary package that is above average is one of the best ways to retain your employees. After all, we all have a bottom line, and a more competitive salary is going to be one of the biggest draws for any employee, although it is by no means the only consideration they will have.

Reward them

Reward and recognition may not be quite as attractive as a hefty raise, but they are still very much appreciated by the average employee. After all, it can be really crushing to work hard and give it your all only to be ignored by the bosses who you are making money for. 

Rewards can come in many forms from a simple thank-you to small tokens of appreciation like a free coffee to bigger gestures like cash bonuses and awards. Use a mixture of techniques to reward your employees and chances are, if they’re appreciated, they will stay loyal.

Listen to them

Fostering a business culture where your employees feel secure enough to raise issues or offer suggestions, and where they know that their voices will be listened to is a great way to retain your staff. Why? Because most people don’t want to feel like a cog in a machine. They want to feel like they are valued and that their work has value. If they are able to contribute in a meaningful way, not only will they likely feel happier at work, but they’ll be fulfilled by their job and stick around for longer.

Help them grow

Few people want to stay in a dazed end job with no prospects for promotion or growth available to them, so if you’re serious about retaining your best employees, you also need to get serious about helping your employees to grow and learn. Continuous professional development paying for courses and training is a great way to do this, as is ensuring that you consider internal candidates for roles higher up the chain. If they feel like they can achieve more from themselves by sticking with you, chances are they will do that because it’s fast easier than hunting for another job at the end of the day.

Create a happy workplace

No one will stay long in a workplace that’s overly competitive, full of negativity and has serious issues like bullying going on, so whatever you do, make sure that your staff are as happy as possible, and that your workplace has a pleasant atmosphere.

Treat your employees well and hold on to your best asset!

Published: April 16, 2021

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Jeremy Bowler

Jeremy Bowler is a full-time copywriter of five years specialising in business and finance. Jeremy graduated from the University of Chester with degrees in business accounting and finance. He's an avid traveler and has taught English in Nepal, Malaysia, and Japan and has produced copy for Neil Patel, Entrepreneur and Metro amongst many other high-end publications.

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