Are National Retailers Outpacing Locals on Customer Service?
The folks at at Software Advice—a free resource for customer service technology reviews—just concluded a six-month project called “The Great Retail Experience Race: Local vs. National.” The research was designed to compare the customer experience of five small retailers and five comparable national chain stores.
Read More Work vs. Life: How to Achieve a Better Balance
Work. Life. It’s the war of the worlds. At least, it seems like it. You work all day, and it never seems like you get a break—even when you kick your feet up on the coffee table at home. You’re stressed out, and you’re not getting good sleep.
Read More How soon can I start using a trademark?
Trademark registration. We do not know what you are attempting to trademark, but trademark protection is generally available for business names (entity, product, domain, etc), logos, slogans and some design elements; however, trademark protection is only granted when the names, logos, slogans and design elements identify the source of the goods or services and distinguish them from the competition.
SBA Loans vs. Non-SBA Loans
There are many options when it comes to small business loans. There are startup loans, equipment loans, business credit cards, business line of credit options, and loans to help recover from disasters. Is an SBA loan or a traditional loan right for you?
Read More How to be a Clear Communicator
To the extent that one shares meaning with another, the two parties communicated. Anyone familiar with the academic side of communication can tell you, it’s very difficult for any two people, much less groups, to accurately convey meaning to one another.
Read More 3 Reasons Every State Should Approve B Corps
Something big has been happening in the world of business, and that something goes by the name of the benefit corporation. Recently, Delaware became the 19th state to enact benefit corporation legislation.
Read More 5 Ways to Show Your Customers That You Value Their Business
Customers like to feel appreciated. Chances are you have one—or probably several—competitors that can do exactly what you do. One of the keys to brand loyalty is to let your customers know you care.
Read More How to Avoid the Low Price Trap
Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.
Read More VIDEO: How to Design a Brand to Add Credibility
Branding can help you connect to your business on a more personal level by digging into who you are as a company and what you’re doing. This can help you figure out why your company is unique and what makes you stand out.
Read More How to Deal with Unpleasant Online Customers
The more you sell, the more likely you will have to deal with unpleasant customers along the way. Don’t cheat yourself of precious time by arguing with them; just handle it without emotion and as the awesome business owner that you are.
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