Marty Zwilling
Marty Zwilling is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has been published on Forbes, Harvard Business Review, Huffington Post, Gust, and Young Entrepreneur. He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is an Advisory Board Member for multiple startups; ATIF Angels Selection Committee; and Entrepreneur in Residence at ASU and Thunderbird School of Global Management. Follow Marty on Twitter @StartupPro.
Latest
A Founder’s First Key Decision is the Business Name
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Some Entrepreneurs Get Big Value from an Incubator
More and more entrepreneurs are hearing about the successful graduates and investors queued behind a few well-known startup incubators, including Y Combinator, TechStars, and the Founder Institute.
How to Size Your Marketing Budget for Funding
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.
10 Top Traits of the Boss You Always Wanted
Everyone can recognize a great manager a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind,” but that doesn’t do it. In fact, the clue here is that the view in your mind is the only one that matters, rather than the other way around.
Where to Find the Most Angels to Fund Your Startup
Angels invest in people, more often than they invest in ideas. That means they need to know you, or someone they trust who does know you.
Pick the Entrepreneur Lifestyle Alternative for You
You are an aspiring entrepreneur, eager to dump the corporate grind, and work to the beat of your own drummer, but you can’t come up with that killer idea to save the world. What are the alternatives that will give you the independence you crave, and challenge your business acumen?
Entrepreneurs Need Experience More Than an MBA
I don’t have an MBA. I used to fear that this would put me at a disadvantage in starting my own company, but now I’m convinced that it may be the other way around.
5 Logistical Steps for Startups Seeking Investors
Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early.
10 Skills an Entrepreneur Needs to Get Things Done
Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job.
Entrepreneurs Must Not Confuse Action with Results
Too many entrepreneurs confuse actions with momentum and results. We all know someone who repeatedly tells us how “busy” they are, when it’s hard to see what they get done.