Lynn Ruthe
Lynn Ruthe is an experienced writer who specializes in the marketing and communications field for non-profits and small businesses.
Latest
One Simple Way to Get Back Hours in Your Work Week
If you constantly feel stretched thin, you’re not alone. Between managing client expectations, handling admin, and staying on top of finances, the average business owner is juggling far too much. One question that could immediately…
How Insurers Use Social Media Data to Transform Underwriting
The consumer and the B2B insurance industry is in the middle of a data revolution. With the rise of social media and advanced analytics, insurers are leveraging new sources of information to make faster, more…
How to Choose the Right POS and Payment System Provider for Your Business
Selecting the right Point of Sale (POS) and payment system provider is a critical decision for any business. A well-chosen system can streamline operations, improve customer experience, and enhance financial management. On the other hand,…
What is a Professional Employer Organization (PEO)?
A Professional Employer Organization (PEO) is a company that partners with businesses to manage and outsource key human resources (HR) functions. A PEO essentially acts as a co-employer, handling administrative and HR-related tasks on behalf…
Understanding Commercial Property and Asset Insurance: Coverage and Costs
Commercial property and asset insurance stands as a critical safeguard for business owners, protecting physical assets against unexpected losses. Whether you own a single storefront or manage multiple commercial properties, understanding the nuances of these…
4 Smart Marketing Strategies to Boost Your Aviation Business
Considering how competitive and vast the aviation industry is, marketing is key to helping differentiate your brand, remain relevant, and improve brand loyalty. Effective marketing allows you to communicate your aviation business’s service quality, timely…
Settlement Agreements and Their Impact on Business Relationships
Employment disputes are increasingly leading to lengthy delays in resolution, with some cases being pushed years into the future. Due to this backlog, more employees and employers are turning to settlement agreements as a faster…
Cybersecurity Insurance in Healthcare: Why and How to Protect Your Organization
In an industry like healthcare where patient safety and confidentiality are paramount, cybersecurity is more than just an IT concern—it’s a core component of operational integrity. Healthcare organizations store vast amounts of sensitive data, from…
Top Reasons Small Businesses Should Use an HR Outsourcing Partner in 2025
Managing human resources (HR) effectively can be one of the most challenging aspects of running a small business. Between hiring, payroll, compliance, and employee benefits, HR requires expertise and time that many small business owners…
6 Tips to Completely Transform Your Small Office Space
We all know how important a practical and functional office space is. The best way to improve your productivity and the productivity of your employees is to arrange the workspace in an aesthetically pleasing and…