Competition in e-commerce exploded with the pandemic and confinement, changing the way that online businesses interact with their customers. Now more than ever, it is essential to make sure that your customers return and purchase again. Customer retention and customer loyalty are as important as customer acquisition when it comes to the success and the […]
João Martins' background is Architecture and Law, but his path so far splashed into different areas and roles. He ran a Hostel in downtown Porto, helped Lithuanian food businesses establish themselves in SouthWestern Europe, traveled the world on planes or video to build a few crypto projects, and brought customer care tools to online businesses. It was in the interaction with humans, in the skin of customers, clients, partners, community members, or any other, that he found his passion.