Competition in e-commerce exploded with the pandemic and confinement, changing the way that online businesses interact with their customers. Now more than ever, it is essential to make sure that your customers return and purchase again.
Customer retention and customer loyalty are as important as customer acquisition when it comes to the success and the sustainability of your business in 2021 and the years to come.
The way that you interact with your customer plays a key part in keeping them close to your brand. You don’t want to be forgotten, so you need to get back in touch from time to time with something interesting.
But which channel to choose?
If you want your customer to read your message (and you do), this is an important but easy to answer question: SMS.
A direct channel to your customers
Yes, you read right – SMS. SMS technology and bulk SMS marketing are more relevant today than ever before. In the past years, mobile purchases are taking more and more share of all e-commerce transactions.
Here are some convincing points:
- 98% of sent SMS are read.
- 90% of SMS are read within 3 minutes of being received.
- SMS has a 209% higher response rate than phone, email, or Facebook.
- SMS are mobile native – all phones in the world are able to receive SMS
(even when out of internet coverage).
- By default, it has to be linked to a unique phone number.
- It’s equally effective for all business sizes.
SMS is a channel that most people consider more personal, that is why it shows such amazing engagement stats.
You can actually measure all these stats, as it has evolved during the past decades to become a fully trackable and measurable platform. One that provides fully reliable delivery and read reports.
It also provides almost instantaneous worldwide message delivery, and grew to allow interactive content and 2-way messaging.
Mass communication with a personal touch
For all this, mass texting is an excellent way to promote your brand efficiently and increase your brand awareness. And because it requires a short message by design, it allows you to expose your brand to your customers without overwhelming them while reinforcing your message in a simple way.
But the best part is that you can reach all your customers easily and at once with your bulk sms marketing campaigns.
Yes, you can fully benefit from the massive reach of mass texting and advanced automation of bulk SMS while fully harnessing the personal approach of SMS technology.
When using a bulk text messaging service you can easily schedule and send marketing campaigns to groups of customer segments by interests, purchase history or geo-location, and personalizing their experience. And then gather the data from your bulk campaigns from clicks and conversions for better customer segmentation and optimize their engagement. This is a self-perfecting cycle to optimize ROI.
Key differences to other channels
Keep in mind that SMS is different from email. Apart from the engagement stats and mobile nature mentioned above, SMS is not a free channel.
But the cents paid to reach your customers will pay off if you have a reliable bulk sms service provider. Having a good bulk SMS provider will work miracles in terms of effectiveness and provide off-charts conversions and ROI.
A big part of the benefits of SMS comes from the fact that it is a channel perceived as more personal. So be sure to have your customer’s consent before you send him any SMS.
Avoiding the breach of privacy, be considered spam or infringing GDPR, CCPA and other regional data privacy regulations is not hard at all. You just need the opt-in or consent of your customer. That can be done directly on your website and it can reinforce their trust in your brand when done right.