Elvin Web Marketing
Elvin Web Marketing is a marketing agency for the small business owner, helping local businesses take advantage of the web & use it to their full potential. EWM is constantly looking at new ways for businesses to utilize the web to their advantage, and shares advice on everything relating to online marketing for small business.
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SEO After a Website Redesign
If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales…
Google’s web.dev Scoring Tool and Your Local Business
Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website…
SEO Spam and Local Search Ranking
Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the…
Local SEO Tasks That Are Ongoing Processes
We’ve been in the Search Engine Optimization business for several years now. Occasionally, we get a call from a SEO client we helped several years ago. The call goes something like “Our rank on the…
7 SEO Tools for Local Businesses
If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get…
Local Reviews in 2019 and Their Growing Impact on Your Business
Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has announced its own study, which goes a step further. The consumer…
Local Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because…
Keyword Research: 5 Common Mistakes Local Businesses Should Avoid
Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the…
Meta Tags for Local SEO: The Essential Guide
Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference…
5 Ways to Get More Calls from Google My Business
If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action…