As managers, we are expected to lead, manage, and coach all our people—not just some of them. Our job is to maximize the performance of each person in our organization. So we have to pay attention to everyone, again making sure each is performing as best possible, meeting our performance expectations.
Customers don’t want a knee jerk reaction. They don’t want the rehearsed response. They want to invest their time with people who are prepared, who are ready to engage in high impact conversations about their businesses.
Instead of talking about principles, we spend a lot of time talking about rules: “Do this, do it this way, don’t do that.” When our rules don’t cover everything, we’re lost. We don’t know what to do. Generally, the reaction is to create more rules.
Insight is the starting point. Our Insights should create a dialogue or conversation. It should begin a collaborative process, where we and the customer evaluate what it means for them. If our Insight doesn’t start a conversation, we have failed. If we can’t sustain the conversation, we have failed.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.