Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a small publishing company… and what I found was shocking. (I’m protecting the innocent by not naming names here…) Over 10 […]
14 Business SMS Messages Everyone Needs to Use
Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a […]
Avoid These Mistakes Sending Bulk SMS Messages
I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and over again. Let me be blunt: If you’re making these mistakes […]
The Future of Text Message Marketing in 2017
Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text messaging as a marketing vehicle. Texting is popular… How popular? Try 6 billion text messages a month… in just the […]
Why Texting is Critical for Your Small Business Marketing
Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business. Why? Because nobody is paying attention to your other marketing efforts! Seriously. Consider this, according […]
Holiday Text Messages: Real Life Small Business Text Marketing
Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more you share and connect, the more […]
The Biggest Problem Freelancers Have Today
Do you have a side hustle? Yes, a side hustle. For those of you in the dark, a side hustle is the modern day name for moonlighting. It’s having a freelance job, a side gig, or a second job. Are you a Freelancer? The side hustle – or freelancer market has grown so big, economists […]
5 Easy Tips to Move Customers from an Email List to Text Message List
This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time and money identifying prospects and customers and adding […]
5 Expensive Mobile Marketing Mistakes
I’m cursed, really I am. I’ve been in marketing for the better part of a decade, and I’ve seen it all. So, I cringe when I see people doing things the wrong way. Yes, I’m the guy who circles the misspelled words on the Chinese takeout menu. I’m cursed because I want to help everyone. […]
What’s More Important: Social Media or Mobile Marketing?
Just the other day I was reading an article on the Inc. Magazine website. The editor, John, noted that in a recent survey, 59% of entrepreneurs don’t think Social Media is important! What made me mad is how quickly they dismissed the problems many small businesses have with Social Media. For example, the editor notes, […]
