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Home / Archives for Brian Mikes

Brian Mikes

Why SMS Marketing Works When Email Doesn’t

Feb 28, 2017 By Brian Mikes

Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a small publishing company… and what I found was shocking. (I’m protecting the innocent by not naming names here…) Over 10 […]

Filed Under: Marketing Innovations Tagged With: Email, Marketing, Mobile Marketing, Texting

14 Business SMS Messages Everyone Needs to Use

Feb 6, 2017 By Brian Mikes

Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a […]

Filed Under: Marketing Innovations Tagged With: Communication, Marketing, Mobile, Texting

Avoid These Mistakes Sending Bulk SMS Messages

Jan 27, 2017 By Brian Mikes

I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and over again. Let me be blunt: If you’re making these mistakes […]

Filed Under: Marketing Innovations Tagged With: Marketing, Mistakes, Mobile, Texting

The Future of Text Message Marketing in 2017

Jan 18, 2017 By Brian Mikes

Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text messaging as a marketing vehicle. Texting is popular… How popular? Try 6 billion text messages a month… in just the […]

Filed Under: Marketing Innovations Tagged With: Marketing, Mobile, Texting

Why Texting is Critical for Your Small Business Marketing

Nov 23, 2016 By Brian Mikes

Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business. Why? Because nobody is paying attention to your other marketing efforts! Seriously. Consider this, according […]

Filed Under: Marketing Innovations Tagged With: Email, Marketing, Mobile, Texting

Holiday Text Messages: Real Life Small Business Text Marketing

Oct 31, 2016 By Brian Mikes

Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more you share and connect, the more […]

Filed Under: Marketing Innovations Tagged With: Holidays, Mobile, Texting

The Biggest Problem Freelancers Have Today

Oct 18, 2016 By Brian Mikes

Do you have a side hustle? Yes, a side hustle. For those of you in the dark, a side hustle is the modern day name for moonlighting. It’s having a freelance job, a side gig, or a second job.  Are you a Freelancer? The side hustle – or freelancer market has grown so big, economists […]

Filed Under: Marketing Innovations Tagged With: Freelancers, Gig Economy, Marketing

5 Easy Tips to Move Customers from an Email List to Text Message List

Oct 5, 2016 By Brian Mikes

This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time and money identifying prospects and customers and adding […]

Filed Under: Marketing Innovations Tagged With: Email, Mobile, Texting

5 Expensive Mobile Marketing Mistakes

Sep 21, 2016 By Brian Mikes

I’m cursed, really I am. I’ve been in marketing for the better part of a decade, and I’ve seen it all. So, I cringe when I see people doing things the wrong way. Yes, I’m the guy who circles the misspelled words on the Chinese takeout menu. I’m cursed because I want to help everyone. […]

Filed Under: Marketing Innovations Tagged With: Mistakes, Mobile Marketing

What’s More Important: Social Media or Mobile Marketing?

Sep 14, 2016 By Brian Mikes

Just the other day I was reading an article on the Inc. Magazine website. The editor, John, noted that in a recent survey, 59% of entrepreneurs don’t think Social Media is important! What made me mad is how quickly they dismissed the problems many small businesses have with Social Media. For example, the editor notes, […]

Filed Under: Marketing Innovations Tagged With: Mobile Marketing, Social Media

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