Bill Bradley
Bill Bradley is founding member and CEO of America’s Best Franchises, LLC. Bill founded three financial services firms, Ocean Shores Ventures, Denali International and William Bradley Enterprises. In addition, to launching America’s Best Franchises in 2005, Bill orchestrated approximately 20 private equity transactions in excess of $31 million, and launched five specific purpose private equity partnerships.
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What Do Franchise Turnover Rates Mean?
Item #20 of the Franchise Disclosure Document gives the FTR percentage, or Franchise Turnover Rate. This item can really bring up the problem some statisticians call the Memorial Day issue: looking at a number out of context doesn’t tell you much.
Intent Marketing for Franchises
What if you said, “I could use a cup of coffee!” and someone immediately brought you a cup? That’s pretty much what one licensed franchisor of Dunkin’ Donuts locations in Arizona did.
Choosing a Franchise: Quality Control
McDonald’s is the quintessential franchise example for many reasons, but one of the most important has to be the concept of standardization. Travelers could be sure of what they were getting at McDonald’s, so the sight of the Golden Arches during a long road trip could be a relief.
Franchise Business’s Profit and Loss
When you’re searching for the right franchise, you’ll have lots of documents to read, plenty of people to talk to, and advice from all sides. One piece of the puzzle that many future franchisees overlook is the profit and loss statement (P&L) from your potential franchisor.
Do You Want to Be a Ground-Floor Franchisee?
Should you franchise with an established brand or a newcomer? If you’ve found the perfect franchise business opportunity, you may not care whether it has been around for two years or for a century; if you’re still scouting around, this might be a factor that helps you decide.
Employee Retention in a Franchise Business
Businesses where higher-level employee skills are integral to the business typically need to place a higher emphasis on employee retention than businesses where training new employees is less costly.
Online Marketing for Franchise Businesses
Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan.
Franchisors, Franchisees, and Their Employees
McDonald’s is facing a lawsuit which the franchise industry needs to watch. Workers at McDonald’s are suing the franchisor, not franchisees, for employment issues. In these suits, they argue that McDonald’s corporate and franchisees are joint employers and act as a single unit.
Fast-Tracking Your Retirement with a Franchise Business
If you’re out of work but not quite ready to retire, if you’ve been bought out with an early retirement plan, or you’re almost ready to retire and your retirement savings aren’t where they need to be, you have an alternative.
Can You Judge a Franchise Opportunity by Growth?
Many franchise business opportunities point to their growth as a sign of success. Statements about big numbers of franchisees who are signing on to open locations do seem promising—but should you judge a franchise based on growth?