Bill Bradley
Bill Bradley is founding member and CEO of America’s Best Franchises, LLC. Bill founded three financial services firms, Ocean Shores Ventures, Denali International and William Bradley Enterprises. In addition, to launching America’s Best Franchises in 2005, Bill orchestrated approximately 20 private equity transactions in excess of $31 million, and launched five specific purpose private equity partnerships.
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Why Choose a Franchise Business?
Owning your own business is part of the American Dream. For decades now, choosing a franchise business has been just as likely an option for Americans who want to work for themselves as starting an independent business.
5 Marketing Questions to Ask Before You Choose a Franchise
When you’re working to identify the ideal franchise business opportunity for your specific needs, your mind may be on costs and how you’ll prepare to become a franchisee. You may be thinking through the typical day of a franchisee in a particular industry, or…
Choosing a Franchise: Think Like a Customer
Should you choose a franchise that you love to visit or where you love to shop? Yes and no. On the one hand, one of the big mistakes businesspeople make is believing that they represent their typical customer. Hint: you’re not.
Who Has the Power in the Franchise Relationship?
So many relationships start off well. Each party in the relationship thinks about the other and tries to please. Minor differences are overlooked and the focus is on happy times and the great things about the relationship.
The Franchise Model Makes a Difference
We know the benefits of the franchise model for business: franchisees use a tried and true model for business, benefiting from the experience of the franchisor as well as the support and economies of scale that come with the franchise system.
Does the Franchisor’s Web Presence Help You or Hurt You?
When you’re choosing the best franchises for your review, you’ll do plenty of research, including online research about the franchise. When you look at the franchisor’s website, though, you may need to look at it from two different points of view.
Franchise Choice and Shiny Things
Some people call it “Bright Shiny Object Syndrome” and some just say they’re easily distracted by shiny things, but most of us can recognize the phenomenon.
Hottest Trends in Franchising
What are the hottest trends in franchising? Think of franchising as a funnel, and let’s look at the trends with the broadest application first and move down toward the narrowest trends.
Choosing a Franchise: Home Based or Not?
The scene is a corporate office, and the character says, “The guy works from home.” The scene quickly shifts—you know you’re about to see the man working from home, but what exactly are you expecting to see?
KPIs for Franchises
Before you invest in a franchise, you do plenty of research, looking at the financial health and performance of the corporation and of individual franchises. How will you measure the health and performance of your own franchise business?