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How to Build Trust Across Cultures and Diversities

In the 21st century, there’s no doubt that each of us will spend considerable time interacting with those of a different culture (or other diversities). Trust-building isn’t easy, and it can be especially daunting the more differences that are present. Here are some top tips and discussion questions from chapter 14 of The Trust Edge that can help. Consider printing this post to work on with your team this week.

Get to know people individually rather than stereotyping them.
When there are cultural differences, be transparent. Let people get to know the real you.
People are more likely to trust others who are like them, and less likely to trust those who are different.
Do the extra work to increase trust with those who are different from you.
As a team leader, find common ground.
Ignoring another culture’s feelings or customs leads to skepticism, not trust.
Show people they can trust you, and most often they will.
Making products overseas can be good business, but not if it costs you your reputation at home.

Discussion Questions

1. Are you open to learning the customs of your vendor or customer overseas?
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2. If you had to travel overseas to a client or vendor, what kinds of things would you do or learn about in preparation for the trip?
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3. What does it look like to be humble across cultures?
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4. What are the benefits and challenges of globalization?
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5. How can your organization do more to earn trust internationally?
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This article was originally published by David Horsager

Published: October 3, 2014
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David Horsager

David Horsager, MA, CSP, is a business strategist, keynote speaker and author of the National Bestseller, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line. His work has been featured in prominent publications such as Fast Company, Forbes, The Huffington Post, The Wall Street Journal, SUCCESS Magazine, and The Washington Post.