Outdoor and Indoor Banners: Choosing the Right Type for Your Needs

If you’re trying to promote a business, message, or event in a grassroots form, you’ve probably thought about getting signage. Although making a banner might seem like a simple task, there’s actually a lot you should consider before going to print. Like, do you want to hang your banner inside, outside, or both? Banners come in a few different materials, so where you choose to hang your sign will play a role in the type you need. Learn about the differences between outdoor and indoor banners, their benefits, and what you should consider before you make your final decision.

Understanding the Difference

One of the main differences between outdoor and indoor banners is the materials in which they’re made. Outdoor banners are made from sturdy materials like vinyl or mesh, which are weather-resistant and less likely to fade. In comparison, indoor banners come in more delicate materials like fabric or lightweight vinyl. These materials offer a smooth, high-quality appearance (hello aesthetics!).

Durability is another key differentiator. Outdoor banners can endure harsh weather conditions like rain, wind, and UV rays. On the other hand, indoor banners look crisper and more polished, but they won’t hold up against the elements.

Benefits of Outdoor and Indoor Banners

Each banner type comes with its own set of pros and cons. As you’re making your decision, weigh these options so you can determine which makes the most sense for your goals.

Outdoor banners have great visibility and will catch the eyes of passersby, potentially leading them to your desired outcome—entering a store, remembering a slogan, stopping by your event, etc. They’re also durable and won’t fade, tear, or deteriorate as quickly as indoor banners. This durability makes them a cost-effective choice, as you’ll be able to use them for a long period of time. Finally, you can install these kinds of banners in various locations, such as storefronts, poles, and fences, making them the most versatile option!

If you want your banner to look pristine, indoor banners have a more aesthetic appeal than outdoor banners. That’s because you can have higher-quality images and text printed in more vibrant colors, thanks to the materials. Indoor banners are also easier to set up, but they might still require some tools or equipment, depending on where you want them.

Making Your Choice

There’s no right or wrong option regarding the type of banner you want! Your individual needs will help determine your choice. To decide on an indoor or outdoor banner, consider the following:

• Purpose and Location: Where are you putting the banner? Outdoor banners are ideal for businesses promoting something at a festival, retail storefronts with high foot traffic, or long-term installations on highways or major roads. Conversely, indoor banners are perfect for events taking place inside, such as trade shows, corporate events, or in-store promotions.
• Budget: How much money do you have to spend? That’s always an important consideration when it comes to business expenses. If you have room in your budget, you can opt for an outdoor banner (which can be totally used indoors) simply because it’ll last longer no matter where you install it. If you’re crunched for funds, indoor options are usually more affordable, but there are limits to where you can display them.
• Design and Message: How much do you have to say with your custom vinyl banner? For outdoor banners, visibility from a distance is crucial and might mean a more concise message. However, indoor banners can display intricate designs given the closer proximity of the audience.

Like we said, there’s no right or wrong choice! The banner you invest in depends on your budget and overall goals. And most importantly, where do you want people to be when they read your message?