Developing a Global Strategy

Once you’ve decided which foreign country you’d like to enter, it’s time to develop a strategy for how to successfully penetrate the market and create an immediate impact on sales for your business. Here are a few steps that I suggest taking to ensure you’re ready to take your business international.
Read More

5 Ways to Use Market Competition to Your Advantage

When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
Read More

Top 7 Tips for Individuals Starting a Pharmacy Business

Many people are tired of the chain pharmacies and want more of a personal feeling. With a small, independent pharmacy business, the pharmacists can get to know their clients, and the clients can feel a bit more confident that they are being taken care of. So how does someone start a pharmacy business?
Read More

A 5-Step Beginner’s Guide to Video Marketing

Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started?  What is the first step to creating your own engaging video content, and how can you share your videos with the world?
Read More

3 Steps for Evaluating Your Service

Your ability to build customer service success must begin with an honest self exam of how you are doing right now. These three steps will give you a snapshot of where you are and where you need to improve in the months and years to come!
Read More

Intellectual Property Awareness

What happens if you’re trying to do business on a national or global level?  One thing is certain. You’re going to have intellectual property issues to deal with. And you may not even realize that these issues exist. Here are a few things to think about in determining whether you need outside help.

Educate Your Customers

It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Read More

Effective Market Segmentation

A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.
Read More