Posts Tagged ‘Market Segmentation’
For Success Today, Take a Page Out of the Philadelphia Opera’s Songbook
Business leaders can learn a few things from the professionals who manage performing arts organizations. I once suggested that website owners borrow a theater company strategy to boost visitors. You see, managers in the performing arts get immediate feedback on their successes and failures: How many rear ends were in the seats? Further, some are dealing with many of…
Read MoreWho Should You Target: Specific or General Audiences?
When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide audience with an equally wide range of products and services, or specialists, targeting one specific audience with specialized needs. But is one approach inherently better than the other? Is it advantageous…
Read MoreWhat Generational Online Habits Mean for Your Small Business
Are you a night owl or a morning person? If you’re more active at night, there’s a decent chance you’ll also be more inclined to respond positively to that coupon or special offer you just found when you started to go through your email. That’s one of the conclusions you might make after you check…
Read More3 Examples of Niche Marketing vs Differentiation
The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation. Niche marketing and differentiation are closely related, but not the same, and to mistake one for the other can be…
Read MoreHow to Write Your Brand Story from the Heart
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business, why it exists in the world and what real problem it solves for your customers. People buy from people. And people…
Read More5 Essential Tips on Opening a Sports Business
If you have a passion for sports and want to become a successful entrepreneur, starting a sports business might be a good idea. According to analysts, the sports industry is one of the biggest in the world and is predicted to grow in the following years. As with any other business, great vision and determination…
Read MoreHow to Be an Expert Niche Market Finder
I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a niche market. The “niche” does a lot of the “defining” for you. If you’ll allow me a quick analogy, selling…
Read MoreHow to Get a Loan Tailored to Your Specific Niche
Every business sector is different and has its own financing needs. Most sectors are cyclical but some less so, and whilst some sectors traditionally experience peaks in the summer and lulls in the winter, others find precisely the opposite. So when you’re seeking business finance, it’s important that your lender understands your industry and its…
Read MoreWill It Work?
I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m a big fan of being…
Read MoreMicromarketing Benefits: Great Rewards for a Challenging Strategy
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence…
Read More