Posts Tagged ‘Data’
4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries,…
Read MoreWhy Virtualization Is Good for Your Business
If you have ever split your computer drive into multiple partitions, you have engaged in what is known as virtualization. A drive partition is defined as a logical division that splits your current hard drive into two separate drives. The same can be done with operating systems as well. It’s called operating system virtualization. Here,…
Read MoreHow to Use a Law Index
Economic trends probably aren’t the first thing on your mind when you wake up in the morning. In fact, you probably give little thought to economic trends ever unless you work in the financial sector. Unfortunately not paying attention to economic trends can be a bad move for you. If you own a business it…
Read MoreEssential Formulas for Your Google Analytics Data
Let’s be honest – we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually use? While some of them are pretty easy to understand, others have a more complicated syntax that require several “inputs” to get your desired “output” value. I first started researching…
Read More4 Tips to Protect Your Small Business from Cyber Attacks
Entrepreneurs and small business owners who are either ignorant of cybersecurity measures or are downright sleeping on them are in for a rude awakening. Thinking mid- and enterprise level companies make better targets, is actually what makes you the best target, and with the global uptick in cyber crime, it’s no longer a matter of…
Read MoreEffectiveness Must Precede Efficiency
Too often, we seem too focused on volume, velocity and activity levels, thinking that the more things we do, the better we are. We set goals for number of prospecting calls, numbers of meetings, and any number of things. The thinking is, if we simply do more, we produce more. On face value, that makes…
Read More3 Big Reasons Businesses Embrace Managed IT Services
In a tech savvy nation like ours, it is common for businesses of all sizes to inquire about Managed IT Services. When it comes to business growth, one must recognize the importance of outsourcing various tasks to save time, money, and brain space. Choosing to delegate your IT services to a third-party vendor is equal…
Read MoreData Storytelling: Using Color for Emphasis
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you…
Read MoreWhat Can CEOs Do to Combat the Threat of Ransomware?
Ransomware is a threat to the data and the financial health of businesses all over the world. No longer limited to old versions of Windows, modern ransomware is targeted squarely at servers because they represent a more lucrative payday for online criminals. Businesses across the US and Europe have been victimized by amoral criminals, losing…
Read MoreA Beginner’s Guide to Adobe Analytics
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension…
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