Unlock Big Data for Your Small Business

Implementing Big Data Now Helps Avoid Future Data Hassles

Don’t let the name fool you, because Big Data is an essential tool for any size business, including your small business. Even if your business’s data needs aren’t exactly supersized just yet, there’s no telling what the future holds. As your small business grows, the variety, volume, and speed at which you process data will grow along with it. Implementing and streamlining Big Data tools into your business’s digital world now will help you avoid the data management hassles that will likely occur down the road as your business expands.

Real Time Analytics Creates Direction

Is your small business swimming in a pool of seemingly useless data? Big Data can help bring order and direction to your data sets with the tracking power of real time analytics. With real-time analytics, your small business can track its customers’ behaviors based on the data you collect in real time. Collecting and analyzing customer data sets allows your business to better serve its consumer base by offering unique advertisements and specialized messages to individual customers. So, if you’re wondering how to unlock Big Data’s big potential for your small business, remember real-time analytics can help you put customer data sets to good use.

Big Data Equals Smaller Maintenance Costs

If Big Data is the superhero, then cloud storage is definitely the trusty sidekick. Big Data uses cloud storage to store massive data sets across all platforms. This not only unlocks the real power of data analyzing, it also translates to reduced maintenance costs. Big Data in combination with cloud storage allows your business to analyze and store data sets of unlimited size without investing in in-house hardware. In addition, because the cloud is a hosted platform, implementing Big Data’s tools is immediate, which saves time and money because it doesn’t involve hiring or training an in-house IT staff.

Big Data Will Optimize Your Social Networking Efforts

Your business probably already uses social media for networking purposes, but Big Data can help analyze and optimize your social endeavors. Social media provides businesses with a plethora of consumer-specific data. Big Data allows you to really put your social media efforts to work and stay ahead the competition by turning all of that raw social data into useful digital insights. When your small business’s social media activity teams up with Big Data, you’re better able to keep track of consumer data and use that data to specialize your social campaigning. This means you can create social campaigning subsets that speak directly to your different followers as opposed to sending out generic blanket posts and updates.

If you’re ready to take your small business’s data management to new heights, then it’s time to unlock the power of Big Data.

Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and cloud computing.