So, your new business is up and running and things are starting to take off. Now that you’re established, you’re looking into building a website and boosting your online presence. Even if you already use social media, you still need to have a basic website. Before you start plugging in information, here are several tips for making your company’s website the very best it can be.
Make It Your Home Base
When you create a website, you need it to be your home base. This is where your potential customers will find you when they search for you online. With the exception of updating, your site will be a stationary place where clients will go to get your basic information. They’ll be retrieving your contact information, looking at your pictures and reading your mission statement. Since this is where people are introduced to you for the first time, it’s important to make a good impression, just as if you were meeting them in person.
Access It From Anywhere
When considering how to access your website, you want to make sure you can update it, share data or respond to inquiries no matter where you are in the world. When you’re in the beginning stages of creating your site, you’ll need to decide on data plans and sharing capability. Be sure to get iot pricing upfront so you can keep your team up-to-date from anywhere with no surprises or hidden fees.
Insist On Order
The next thing you need to look at is the order of your website. Does it make sense? Pretend to be someone who has never heard of your company and is visiting your site for the first time. Assume they don’t know anything about your type of business. Find a happy medium where a first-time visitor would understand what you do without sounding oversimplified. Have a logical order such as explaining who you are, what you’re about, a brief introduction to your staff and how you can help your customers.
Check Your Spelling
For many people, there’s nothing that will send them packing quicker than spelling errors. Spelling can affect your credibility, so when you’re creating your website, you need to make sure everything is correct. Be careful not to misspell anyone’s name and if you have a blog, be sure that your articles are all grammatically correct. Run your content through a spell-check and if you have doubts on someone’s name, verify the spelling before you hit that publish button.
Use Great Photos
People respond very well to photographs, especially of team members. It puts a face to the name and helps a prospect to familiarize themselves with your employees. Make sure the photos you use are top-quality and not blurry or grainy. Likewise, when uploading pictures of your business, or special events, use clear pictures that are engaging and don’t forget to caption them.
Link Your Social Media
Your company’s website is a great place for the public to find you. With that step taken care of, don’t forget to invite them to follow you on social media and include your links. Use social media buttons on your homepage to direct people to all of your different accounts.
Keep Your Site Updated
One thing you must do with your website is to keep it updated. While your basic information and contact details stay the same, other things can develop. If you have a staff change, or offer new services, tell the world about it. Keeping stale information on a website, or not adding new promotions, makes you look neglectful and can hurt business.
Make It Fun
Building a company website can be a lot of work, but it’s also necessary in today’s world. You’ll need to make your site as professional and reliable as possible, while at the same time making it a place people enjoy coming to. By keeping it updated and fun, you’ll have no problem getting new views as well as return visitors.
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