How to Win Back Former Customers

Do you remember the children’s song “Make New Friends, but Keep the Old?” Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.
Read More

Qualifying Leads as a Growth Strategy

Does the hunger for a sale ever get in the way of finding clients that are a good fit for you and your business? Any business owner can be seduced into making a sale when a prospect expresses interest, especially when you’re just starting out or are in your early years of growth.
Read More

4 Creative Ways to Make Customers Come to You

How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.
Read More

7 Legal Issues Your Small Business Should Have Covered

No small business owner likes thinking about their legal needs. But like it or not, the law can have a major impact on your small business. From protecting your creations against copycats to negotiating the best deals with vendors, getting the legal side right is crucial for your business’s success.
Read More

5 Best Ways to Get Your Brand Noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications strategy in 2015.
Read More