What Entrepreneurs Can Learn from the Tin Man

Most people know the Tin Man as a fictional character from The Wizard of Oz. Not many people know the Tin Man as a model for aspiring entrepreneurs to learn from. It may sound whacky, but here’s why any ambitious professional could benefit from taking a leaf out of the Tin Man’s book:
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Social CEO-ing to Create Customer Champs

Stop thinking of yourself as an ‘employee’ of any organization. In reality, you can never be. You are what you are—a living, thinking, caring human. This is exactly you must convey to your customers, that ‘hey, I am not a robot, wanting all the money in your pocket.’
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4 Ways to Turn Metrics into Business Strategies

In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
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