Most people know the Tin Man as a fictional character from The Wizard of Oz. Not many people know the Tin Man as a model for aspiring entrepreneurs to learn from. It may sound whacky, but here’s why any ambitious professional could benefit from taking a leaf out of the Tin Man’s book:
When you start a new business, you have to know what product your potential clients want first — then, you can build it. And even more importantly than simply knowing what they want, you have to know what makes your service/product/idea DIFFERENT.
Stop thinking of yourself as an ‘employee’ of any organization. In reality, you can never be. You are what you are—a living, thinking, caring human. This is exactly you must convey to your customers, that ‘hey, I am not a robot, wanting all the money in your pocket.’
In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.