Understand Your Business: Value Proposition 101

Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.
Read More

Align Your Brand Messaging, Start from the Ground Up

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
Read More

A Beginner’s Guide to Inbound Marketing

You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.
Read More

Outbound Marketing the Inbound Way

Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight.
Read More

Lead Segmentation: Enhance Your Email Marketing

After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
Read More

The Inbound Marketer vs. the Outbound Marketer

To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads.
Read More