Posts Tagged ‘Ryan Healy’
An Embarrassing Business Story I’ve Never Shared
Today, I’m quite a bit older and hopefully a little bit wiser. I still make mistakes. But I like to think I make fewer of them. And I do my best to minimize the damage when I do make them.
Read More Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
Read More How to Double Your Productivity (Really!)
The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity. I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output.
Read More How to Survive Lean Times
Everybody who is in business for himself (or herself) is going to have dry spells every once in a while. So plan for them. Focus on controlling the things you can control.
Read More How Good Copy Can Make Your B2B Sales Presentations More Effective
I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.
Read More Countdown to 2015: US Giving Up Control of the Internet
Recently, the U.S. government announced plans to let go of global Internet control. As a result, many experts are speculating about the Internet’s future. Some are optimistic while others raise concerns about potentially serious problems.
Read More The Super Bowl Ad That Actually Sold Something!
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.
Read More Will Your Prospects Read a 10-Page Sales Pitch?
If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.
Read More How to Turn “Showrooming” to Your Advantage
So if retailers can’t stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?
Read More What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
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