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Posts Tagged ‘Ron Kaufman’

The Customer’s Taste Buds Are Always Right

By Ron Kaufman | Oct 8, 2013
When I tasted the Greenwich Pizza “Garden Delight” in the Philippines, my taste buds got a shock! The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.
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Add Value First, Reap Value Later with Proactive Customer Service Skills

By Ron Kaufman | Aug 9, 2013
I was teaching about customer intimacy and loyalty when one participant asked, “What if your competitor has already built a close relationship with a customer, and you want to get inside?”
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Encourage Complaints To Improve Customer Service

By Ron Kaufman | Jul 9, 2013
Some companies track a monthly “complaints and compliments ratio” for each branch, store, department, country or station. This approach has a fundamental flaw when it comes to customer service training.
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