Leveraging Data Analytics for Effective Small Business Marketing

Data analytics has become a game-changer for small business marketing, with 67% of small businesses embracing analytics initiatives since 2020. By leveraging data analytics insights, these businesses are experiencing significant benefits, including a 15% increase in sales compared to those not utilizing analytics, and the potential for up to 85% growth in sales when effectively…

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How Business Intelligence Can Maximize ROI

Business intelligence. It sounds good. It also sounds expensive. In business, it doesn’t matter how good something is. If the ROI isn’t there, it’s not worth the purchase. Business intelligence is no exception. While gaining intelligence comes at a cost, it’s well worth the price of admission. In this article, we take a look at…

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