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Home / Archives for Relevance

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How to Make Your Brand Culturally Relevant

Jun 14, 2019 By Elaine Fogel

Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support […]

Filed Under: Strategic Planning Tagged With: Branding, Culture, Relevance

10 Strategies for Building a Business with Influence

Jun 15, 2018 By Marty Zwilling

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get past the idea stage, or strike out randomly in many directions, hoping that their passion will convince people to follow […]

Filed Under: Marketing Your New Business Tagged With: Branding, Influence, Relevance

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Small Biz Gems

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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Run & Grow

6 Key Components of Building a Smart Warehouse in 2023

Jan 23, 2023 By SmallBizClub

8 Top Tips To Take Your Hospitality Business To The Next Level

Jan 20, 2023 By Jenna Hilton

8 Pros and Cons of Relocating Your Business From The East Coast to the West

Jan 19, 2023 By SmallBizClub

Should You Battle the Dragon or Just Avoid the Encounter?

Jan 9, 2023 By Dave Berkus

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