The Surprising Marketing Channel That Gen Xers Value

We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31%…

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Traditional Media Works for Local Marketing

In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
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