Radio Archives

The Surprising Marketing Channel That Gen Xers Value

By Elaine Fogel | Sep 12, 2016

We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31%…

Traditional Media Works for Local Marketing

By Elaine Fogel | Nov 12, 2014

In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”

Radio Still Scores for Local Advertising

By Elaine Fogel | Dec 12, 2013

Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.